INSIGHTS

All Articles.

Practical writing on web design, sales funnels, and building digital systems that actually work for growing businesses.

Conversion

The 5 Pages Every Service Business Website Needs

Most service business websites have 8+ pages and convert terribly. Here's the lean 5-page structure that works — and why less is more.

4 min read Jan 2025
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Funnels

Why Your Lead Magnet Isn't Converting (And What to Fix)

You built the PDF. You set up the form. Nobody's downloading it. Here are the 3 most common reasons — and the fixes that actually work.

5 min read Feb 2025
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Automation

The n8n Workflow That Runs My Entire Client Onboarding

From signed contract to first deliverable — this workflow handles welcome emails, project setup, and client briefing automatically.

6 min read Mar 2025
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